14th September 2007
Big Shiny Award Alert. Big Shiny Award Alert.
Red Cell Scotland' Campaign Wins Top Award for
Best Marketing Campaign in Scotland
Our innovative marketing campaign for CALA's stunning Canniesburn development was singled out as the best in the country at the inaugural Herald Property Awards for Scotland last night. Woo Hoo!
The five week long intensive multi-media marketing campaign, 'You Can at Canniesburn', was praised at the prestigious ceremony which took place in Glasgow. And as if that wasn't enough, it achieved a 200%* increase in visitors to the development following the campaign and a 183%* rise in sales.
Simon MacQuarrie, our Managing Director said "This is fantastic news for CALA Homes and Red Cell and clearly demonstrates the strength of the marketing proposition we developed with CALA for Canniesburn. It is a great recognition of creative strategy and implementation." What he really meant to say was "Ya Dancer!."
* Over a three month period following the campaign.
